Search Engine Optimization ( SEO )

Be in the first search results when typing a request on Google: today many editors and webmasters work there using specific keywords and technical tips. This is called SEO (understand search engine optimization). Do you own a website? By adopting a few best practices, you too could give more visibility to your main digital communication tool.

Search engine optimization (SEO) is the set of techniques aimed at improving the internal and external aspects of websites in order to boost their organic visibility. visibility in search engines. SEO takes care of modifying the HTML code of websites to optimize their performance in search engines and then promotes them to increase their importance on the web.

Once search engines detect the presence of your website, they analyze its content and index its information. This content analysis allows search engines to determine when and where this website should appear on the results page.

How does a search engine like Google work?

To succeed in positioning yourself correctly in Google’s results and therefore becoming visible to as many people as possible, it is important to understand how the search engine works. 

Without this knowledge of the fundamentals of research, it is impossible to put in place the right actions to optimize the visibility of your website. This is called referencing, and more exactly natural (or organic) referencing.